Expert Series™

With over 20 years of experience in the healthcare industry, George Cronin is a trusted advisor and subject matter expert in endoscope storage, infection prevention, and medical device implementation. His career spans capital equipment, diagnostic systems, SaaS-based solutions, and infection control technologies, with a focused expertise in supporting Sterile Processing and GI departments across the country.

George has led successful national product launches, developed strategic infection prevention initiatives, and partnered with leading health systems to standardize and optimize endoscope drying and storage workflows. His hands-on experience with capital equipment procurement, computer-integrated systems, and customer financial strategies has made him a go-to resource for hospitals navigating complex reprocessing challenges.

Throughout his career, George has consistently demonstrated a strong ability to convert competitor accounts and build long-term, consultative relationships. He is recognized for his in-depth clinical knowledge, effective communication with multidisciplinary teams, and unwavering commitment to improving patient safety through evidence-based practices.

 Today, George works closely with infection preventionists, Sterile Processing professionals, and clinical leaders to implement solutions that reduce endoscope-associated infection risk and ensure compliance with AAMI ST91 and other regulatory standards.